why we love dogs, eat pigs, and wear cows
Author Melanie Joy takes a look at the debate over our diets -- from a psychological and social perspective. She argues that the simple act of naming someone a vegetarian or vegan without a specific name for meat-eaters automatically makes eating meat "normal."

This sidesteps the ultimate truth -- we make the choice to eat meat. With an out-of-sight, out-of-mind mentality, we continue to believe stereotypes about certain animals and ignore their suffering to placate our decision to eat meat. This book will change the way you think about your food.